Popular clothing retailer H&M partners up with British label GP & J Baker on a printed fashion collection. This collaboration is a testimony to the ever-expanding scope of the industry and the definite lap between clothing and interior design.
GP & J Baker is a textile and wallpaper house with a history that spans for over a century. With a possession of the Royal Warrant since 1982, the unbelievable quality of craftsmanship and the exquisite attention to detail in the brand's patterns are evident.
In 2018, H&M taps into these highly artistic designs, drawing from the archives of GP & J Baker and creating an elegantly whimsical printed fashion collection that embodies a romantically delicate character.