Montblanc's 'Writers Edition' Pens Celebrate the Works of Homer
Justin Lam — July 24, 2018 — Art & Design
References: forbes & luxurylaunches
Legendary writer Homer gained a permanent spot in the pantheon of writers and in celebration of this, Montblack is honoring the author in its annual Writers Edition pens. The collection is officially known as "Homage to Homer" and includes a Greek blue leather notebook, a special ink in Greek Blue and a gorgeous pen known as the Homage to Homer Limited Edition 1581.
According to Franck Juhel, President of Montblanc Middle East, India and Africa, this new collection is set to further the celebration Montblanc has had for writers with its annual Writers Edition.
The design elements of the pens incorporate references to Homer's work, including the silhouette of the Trojan horse and the legendary spear of Achilles. Like previous Writers Edition pens, this collection will be released in limited amounts and will feature a number that references the year of the first translation of Homer’s Iliad in English.
Image Credit: Montblanc
According to Franck Juhel, President of Montblanc Middle East, India and Africa, this new collection is set to further the celebration Montblanc has had for writers with its annual Writers Edition.
The design elements of the pens incorporate references to Homer's work, including the silhouette of the Trojan horse and the legendary spear of Achilles. Like previous Writers Edition pens, this collection will be released in limited amounts and will feature a number that references the year of the first translation of Homer’s Iliad in English.
Image Credit: Montblanc
Trend Themes
1. Luxury Pens - The trend of creating luxury pens inspired by literary works provides an opportunity for companies to tap into the high-end stationery market and cater to the preferences of book lovers and collectors.
2. Writer's Edition Collections - The popularity of annual Writer's Edition collections by Montblanc and other luxury pen brands demonstrates the demand for limited-edition pens that pay homage to famous writers, creating opportunities for collaborations and licensing agreements with renowned authors and their estates.
3. Literary-inspired Accessories - The success of Montblanc's 'Homage to Homer' collection indicates a trend towards literary-inspired accessories as a way for consumers to express their love for classic literature and literary figures, suggesting potential opportunities for collaborations between luxury brands and iconic literary works.
Industry Implications
1. Luxury Goods - The luxury goods industry can benefit from the trend of literary-inspired luxury pens by offering exclusive and unique writing instruments that cater to the discerning tastes of affluent consumers who appreciate fine craftsmanship and storytelling.
2. Stationery - The stationery industry has an opportunity to meet the growing demand for luxury pens by incorporating literary themes and designs into their product offerings, targeting book lovers, collectors, and those who seek distinctive writing instruments.
3. Publishing - The publishing industry can explore partnerships with luxury pen brands to create limited-edition sets that combine literary works with high-quality writing instruments, appealing to book enthusiasts and collectors who appreciate the intersection of literature and fine artistry.
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