Those looking for a sleek phone case that elevates their luxury fashion status might appreciate the new Off-White iPhone 'COVER,' which is made to fit the new iPhone X model.
The case is made from a soft rubber material, which allows it to easily slide on and off the phone when needed, while also preventing minor bumps and scrapes from harming it. In addition to the bold sans serif white lettering that states what the product itself is, a common theme for Off-White, the phone case features clear references to the brand's Fall/Winter 2018 collection. Below this is Off-White's name, offering a final splash of contrast to the black rubber case.
The case can be purchased from retailers like SSENSE, where it sells for $100 USD.
Image Credit: SSENSE
Why This Trend Is Growing
- Luxury Phone Cases
- As the popularity of personalized phone cases grows, luxury brands can disrupt the market by releasing branded phone cases that add value and status for consumers.
- Bold Lettering Designs
- Designers can take inspiration from Off-White's use of bold sans serif lettering to create attention-grabbing branding and marketing materials.
- Cross-marketing
- Brands in the fashion industry can follow Off-White's lead by cross-marketing their accessory lines with their clothing collections to increase visibility and sales.
Industries Being Reshaped
- Fashion
- Luxury fashion brands can expand their accessory lines to include branded phone cases, increasing their market share and revenue streams.
- Graphic Design
- Graphic designers can use Off-White's phone case as inspiration for creating visually striking designs that incorporate bold lettering and contrasting colors.
- E-commerce
- Online retailers can capitalize on the popularity of luxury branded phone cases by offering them as exclusive products to attract higher-end consumers.
