Louis Vuitton Creates a Chromatic Wavy Design for Its Fashionable Purse

 - Jul 18, 2018
References: marieclaire.au & luxurylaunches
Louis Vuitton's latest collection of New Wave bags channels a highly detailed silhouette and a music movement from the 1980s. The design is eclectic and noticeable as it includes a stylishly quilted wavy exterior and a chain strap. The retro aesthetic is cleverly communicated through the shape and elemental embellishments. The fashion house subtly double-brands its chic product with a centered LV stamp and a playful 'Vuitton' lettering in a rainbow colors scheme. The latter is a removable element that satisfies consumer preferences or outfit limitations.

The New Wave bags come in four distinct nuances — Smoothie Pink, Malibu Green, Snow, Ecarlate and Noir. In addition, the fashion house makes its offerings available "in PM and MM sizes, as well as [...] a tote bag."