Fashion designer Junya Watanabe collaborated with The North Face on the 'Trail Pack Customized Jacket,' which combines the form of a backpack and jacket into one sleek, easy-to-wear form. The new collaboration builds upon the style of the Terra 65 backpack-inspired jacket that previously appeared a Spring/Summer 2018 collaboration.
The Trail Pack Customized Jacket takes the form of a full nylon parka, which is made of a slightly puffier material than the previous iteration of the jacket. The stylish design boasts an achromatic scheme with high-performance features for outdoor exploration, such as reflector stripe panels on certain parts of the garment.
The collaborative Junya Watanabe x The North Face designer mountain jacket is now available online, as well as through select stockists in Japan, for a price of $1,830.
What's Driving This Trend
- Backpack-integrated Clothing
- Designing apparel that combines backpacks and jackets could be a new trend in fashion industry
- Collaborative Designer Collections
- Creating a designer jacket through a collaboration between two well-known brands can lead to disruptive innovation opportunities
- Outdoor-ready Fashion
- Including high-performance features into stylish designs for outdoor exploration could be a trend in fashion industry
Who This Affects Most
- Fashion Industry
- Designing and producing innovative backpack-integrated clothing technology could be competitive in fashion industry
- Outdoor Industry
- Creating outdoor-ready fashion with high-performance features could be a disruptive innovation opportunity in outdoor industry
- Textile Industry
- Integrating backpacks into jackets and other types of clothing can help textile manufacturers to develop and produce new products
