Gucci's Line of Homeware is Creatively Promoted on Instagram

 - Jul 16, 2018
References: instagram & designtaxi
Using social media as an art-forward platform, luxe fashion house Gucci debuts its new venture into interior design with vibrant, detailed and highly engaging home decor illustrations. The 2018 collection was announced earlier this month and is done in collaboration with designer Alessandro Michele who selected "renowned prints and motifs" as embellishments for the luxurious offerings. The items carry a certain mystic and baroque aesthetic.

What is most striking, however, is the method that the luxe fashion house chooses to advertise its collection. Following its relentless support of the artistic community-- from the Gucci ArtLab to the large-scale mural project in New York City, the label boasts intricate home decor illustrations. In doing so, creative thought is channeled, supported and the consumer is offered an expressive and entertaining way of surveying the product.

Illustration Credits: Alex Merry