Gucci Sent Out Gucciquiz! Booklets in Place of Traditional Invitations
Laura McQuarrie — May 11, 2021 — Marketing
References: instagram & designtaxi
Over the last few years, fashion labels have had to change the way they release new collections and engage their target audiences, and Gucci adapted to the changing times by creating an interactive Gucciquiz! booklet. Rather than sending out conventional fashion show invites, Gucci opted for a puzzle book that contains everything from crosswords and riddles to trivia about its history.
The activity book helped to provide people with something to do as they spend extended periods of time at home, and the reveal for Aria, Gucci's new collection, happened earlier this spring as part of a livestream event. The aesthetically pleasing style of the puzzle book promises to make it a coveted item itself, especially at a time when adults are naturally turning to activity books to bust boredom at home.
The activity book helped to provide people with something to do as they spend extended periods of time at home, and the reveal for Aria, Gucci's new collection, happened earlier this spring as part of a livestream event. The aesthetically pleasing style of the puzzle book promises to make it a coveted item itself, especially at a time when adults are naturally turning to activity books to bust boredom at home.
3.3
Score
Popularity
Activity
Freshness
