The Great Indoors Puzzle Co is a Toronto-based company that offers jigsaw puzzles designed by local artists. Founded by Abigail Conners, the puzzles aim to transport users into the design through immersive visual and sound experiences.
The artist-designed puzzles are accompanied by curated Spotify playlists. Each artist created a playlist that amplifies their designs to help users fully immerse themselves in the puzzle-solving experience. Users can access the playlists through a QR code on the inside of the box. The packaging design was a priority to the founder. The box is fully recyclable and designed to be "like a coffee-table book, or something that would live on your bookshelf," with the added gamified QR component.
Image Credit: The Great Indoors Puzzle Co
What's Driving This Trend
- Multi-sensory Puzzle Experience
- An opportunity for companies to create puzzles that offer a multi-sensory experience, potentially with gamified features and curated music playlists.
- QR Code-connected Packaging
- An opportunity for companies to incorporate QR codes into the packaging design, potentially utilizing them for gamification or to offer additional content and experiences.
- Artisanal Puzzle Market
- An opportunity for companies to tap into the niche artisanal puzzle market by featuring puzzles designed by local artists and offering unique and immersive experiences along with them.
Who This Affects Most
- Toy and Game Industry
- Companies in the toy and game industry can leverage QR code technology and multi-sensory experiences to create innovative products that stand out in the market.
- Packaging Industry
- An opportunity for companies in the packaging industry to design packaging that incorporates QR codes and enhances the customer experience.
- Art and Design Industry
- The artisanal puzzle market presents an opportunity for artists and designers to collaborate with puzzle companies and create unique and immersive puzzle designs.
