Blue Kazoo, a puzzle brand founded on its huge success from TikTok by creator and co-founder Abraham Piper and Josh Sowin, offers a variety of puzzles for both children and adults. The brand focuses on aesthetics, including the packaging, to bring a delightful experience to consumers.
The Blue Kazoo puzzles are, according to the brand, both "satisfying to construct and beautiful in your home." The puzzles are made on a premium puzzle board that is nearly 2mm thick while the pieces are cut thoroughly and precisely. In addition, the products all boast high gloss, vibrancy, and resolution with stunning imagery to exceed consumer expectations.
The entire Blue Kazoo puzzle range is available to purchase online with prices starting at $36.29 CAD.
Image Credit: Blue Kazoo
What Makes This Trend Stand Out
- Aesthetic Puzzles
- Opportunities to disrupt high-end puzzles segment by focusing on unique packaging, high quality imagery, and thicker puzzle board
- Social Media Boosted Brands
- Leveraging the power of social media, particularly TikTok, to launch and rapidly grow a brand
- Premium Toy Experience
- Challenging traditional toy industry by offering high quality, visually stunning, and satisfying puzzles with premium materials and high resolution prints
Sectors Adopting This
- Toys & Games
- Bringing innovation to the traditional toy and game industry through new, visually stimulating and satisfying puzzle products
- Consumer Goods
- Opportunities in the consumer goods market to disrupt the traditional distribution channels, packaging, and imagery of premium puzzles
- E-commerce
- Capitalizing on online shopping and direct-to-consumer models to reach and scale rapidly within consumer markets
