Sbe is a hospitality company that's aiming to engage its clients in an entirely new way by throwing events with Abercrombie and Fitch.
The new partnership has resulted in a series of immersive and entertaining activations which integrate the apparel brand's culture and energy with the hotel chain's guests, who are seeking a unique adventure or experience. Some of these activations have included pop-ups and pool parties. In addition to having a fun time, this partnership is compatible with the brand's loyalty points system, meaning that members can receive benefits and special offers from various restaurants, hotels and other venues.
The unique partnership merges both brands' values to offer guests something that's immersive, exciting and luxurious.
Image Credit: SBE