Start Today Co.'s Body Suit Uploads One's Sizes to an App

 - Jul 10, 2018
References: starttoday.jp & psfk
Shopping online is convenient, but the idea of not being able to try something on prior to receiving it, is enough to deter even the most avid of fashionistas, which is why Start Today Co. is launching a new and interactive body-measuring technique that's promising the perfect fit.

The brand has launched a size-measuring suit that's linked to an app, enabling consumers to be measured and have their sizes uploaded online. The precision of these measurements allows for one to receive custom tailoring, making for an online shopping experience that's essentially risk-free.

The size-measuring suit, called the Zozosuit, adds an element of personalization to fast fashion, making the online shopping experience convenient, unique and tailored to one's needs.