Deliveroo Editions Can House 10 Restaurant Kitchens in One Space
Ellen Smith — July 11, 2018 — Lifestyle
Deliveroo Editions is one food delivery service's solution to expanding a restaurant's reach.
Due to location restrictions, popular restaurants can't deliver food to every door step in a city. In an effort to combat this, Deliveroo introduced Deliveroo Editions -- a custom-built facility which can house up to 10 different restaurant's kitchens in one space. These facilities create food for takeout but enable a company to offer their menus to a portion of the city who may not be able to access it. In an interview with WIRED, Deliveroo's CEO William Shu explains that the new service is a "delivery-kitchen concept."
The brand expects Deliveroo Editions to expand throughout London, with an estimated 30 locations in the city by the end of the year.
Due to location restrictions, popular restaurants can't deliver food to every door step in a city. In an effort to combat this, Deliveroo introduced Deliveroo Editions -- a custom-built facility which can house up to 10 different restaurant's kitchens in one space. These facilities create food for takeout but enable a company to offer their menus to a portion of the city who may not be able to access it. In an interview with WIRED, Deliveroo's CEO William Shu explains that the new service is a "delivery-kitchen concept."
The brand expects Deliveroo Editions to expand throughout London, with an estimated 30 locations in the city by the end of the year.
Trend Themes
1. Multi-kitchen Facilities - There's a growing trend in the creation of custom-built facilities with multiple restaurant kitchens, providing a solution to the issues of limited space and offering more delivery options.
2. Location-independent Delivery - Delivery services like Deliveroo Editions show disruptive innovation opportunities for expanding a restaurant's delivery reach, regardless of its physical location.
3. Delivery-kitchen Concepts - Delivery-kitchen concepts like Deliveroo Editions are revolutionizing the food industry by enabling restaurants to offer their menus to a larger portion of the city without the need for additional resources.
Industry Implications
1. Food Delivery Services - Food delivery services that offer multi-kitchen facilities can increase the variety and number of options available for delivery, expanding their delivery reach.
2. Restaurant Industry - Multi-kitchen facilities like Deliveroo Editions can help restaurants expand their delivery options and increase their reach without the need for a physical expansion.
3. Facility Management - There is a growing need for facility management services that can create custom-built facilities with multiple restaurant kitchens, providing a cost-effective solution for restaurants looking to expand their delivery reach.
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