In an effort to attract more consumers, the Waldorf Astoria and Hamleys joined forces, offering consumers a unique tea experience that combined adult life with childhood nostalgia.
This offering took place at the hotel chain's location in China, providing the guest with something comforting and entertaining that the whole family can enjoy. Consumers could sit, relax and a enjoy a tea and light snacks with one of the toy store's famed Hamleys bears, offering something that's different from what most hotels have to offer. Both wholesome and engaging, this experience is sure to keep children and their parents entertained.
This tea experience aimed to highlight the hotel's amenities, encouraging consumers to spend time in the hotel's public spaces, while enjoying the comforts the space has to offer, like the Astoria's famous red velvet cake.