To encourage more consumers to pick up a book, IKEA teamed up with the Man Booker Prize to launch in-store Reading Rooms.
As well as being able to visit the Reading Rooms and relax, consumers will find themselves surrounded by free books, including a list of 13 titles that have been recognized as some of the best books of the year. After reading for an hour in-store, consumers will then have the chance to continue the experience by taking a book home.
Naturally, the cozy Reading Rooms will be decked out in furniture and decor from IKEA, including reading lamps, armchairs, bookcases and footstools, all to promote reading and relaxation in a tranquil setting that can easily be recreated in one's own home.
In-Store Reading Lounges
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