Shopping applications are an extremely helpful tool, especially in megastores where they can noticeably boost efficiency and alleviate consumers of the stress of finding desired items. Last year, Walmart launched one such resource that gives parents guidance as they shop for their child's class-specific supply needs online. In 2018, Walmart innovates the category of shopping applications by enhancing the experience and making it available in its brick-and-mortar locations.
Consumers will be able to shop for their kid's back-to-school supplies and find the aisle of a given item via the Walmart app. This navigation-style feature will allow families to better select school supplies in-store and will significantly cut time spent finding and checking off each item on the list.
Photo Credit: Walmart Newsroom
What's Driving This Trend
- In-store Shopping Apps
- Walmart's in-store app navigation style feature creates opportunities for other retail stores to offer similar services for their consumers.
- Class-specific Shopping Assistant
- The specific class supply assistant feature on Walmart's app creates opportunities for schools and universities to develop similar systems for their students.
- Mobile Shopping Experience
- Walmart's Shop-Assistant App encourages innovative ways other retailers and shopping apps can improve mobile shopping experience for their consumers.
Who This Affects Most
- Retail Industry
- Retail Industry professionals can leverage Walmart's Shopping Assistant App features and analysis data to create similar consumer-oriented tools for their stores.
- Education Industry
- The educational supplies industry should consider developing similar apps to Walmart's to assist students in finding and buying their necessary supplies online or in-store.
- Mobile Apps Industry
- Other mobile app companies should take note of the innovative features Walmart's Shop-Assistant app offers and seek to develop similar services for their consumers.
