Pentagram Creates an Ever-Changing Identity for Cytora

 - Jul 5, 2018
References: pentagram & designtaxi
Under the direction of Luke Powell and Jody Hudson-Powell, leading creative agency Pentagram creates an evolving design for Cytora's new identity. The client is a machine learning brand that utilizes AI to assist the insurance industry. The main constituent of the project is conveying Cytora's mission to build a new future where "insurance is simple, fast and transparent."

Therefore, Pentagram creates a strongly evolving design for the client. The ever-changing shapes ultimately convey the fluidity of the process and the progression of Cytora in its field of operations. The creative agency puts a "series of dynamic blocks" at the forefront of the project. These elements are animated and change their colors and patterns -- a dynamic action that is geared toward stylistically representing "the real-time changes picked up by Cytora's tool."