For the fall this year, H&M is introducing a 25-scent fragrance collection that it is calling a "wardrobe of fragrances," which is set to be available in all markets where H&M Beauty is sold.
To organize the fragrance collection, H&M has divided the scents into three groups: Singles, Reveries and Essences. True to their name, the Singles will spotlight just a single note, such as vanilla, chocolate or yuzu. In contrast, the Reveries offer more complex scents in the form of body mists and delicate eau de parfums. Even more interesting and complex scents can be found in the form of the Essences, which will come in eau de parfum and roll-on oil products that are grounded with the scents of sandalwood, patchouli or rose.