Benefit Cosmetics is helping consumers to enjoy their time in the sun this summer with the introduction of The Beachlorette kit, which includes a selection of the brand's popular products that help to create a beautiful glowing look.
This includes the Roller Lash mascara, Hoola matte powder bronzer, Sun Beam liquid highlighter, and The POREfessional smoothing face primer. With these products, consumers are able to get a natural glowing look that's perfect for the beach or any other casual summer hangout. Everything comes in a small holographic makeup bag that features Benefit's branding on the front of it in gold. Due to this, the kit can easily be tossed into any day bag for on-the-go use.
Key Themes Behind This Trend
- On-the-go Makeup Kits
- As consumers seek convenience, there is an opportunity for the beauty industry to create portable makeup kits tailored to specific occasions.
- Summer-inspired Beauty Products
- The introduction of summer-inspired beauty products provides an opportunity for beauty industry players to tap into seasonal demand and offer limited-edition collections.
- Natural-looking Glow
- The trend towards a natural-looking glow opens up opportunities for beauty companies to develop products that provide an effortless, radiant look without heavy makeup.
Where This Applies
- Beauty
- New product kits and summer-inspired collections aimed at on-the-go consumers present a disruptive innovation opportunity in the beauty industry.
- Travel and Tourism
- The rising popularity of compact makeup kits makes them perfect accessories for travel and tourism, and thus represent an opportunity for companies operating in these industries to collaborate with beauty brands.
- Retail
- The demand for seasonal, limited-edition collections presents an opportunity for retailers to partner with beauty companies to offer exclusive products to their customers.
