CoverGirl has been on the shelves of department and drug stores for years, but finally the famed makeup brand will be opening a brick-and-mortar cosmetic location, offering fans a place to browse all-things CoverGirl, in one space.
In an official press release, the brand stated that this store's purpose was "part of the brand's strategic overhaul to revamp how beauty lovers experience CoverGirl." With the opening of this physical store space, CoverGirl will become the first major beauty brand to open a flagship in North America.
CoverGirl also claims this new space will combine traditional and futuristic shopping methods, including an "experiential beauty play room with interactive elements." The store is set to open in 2018 in New York City.