Fragrant Men's Bathing Products

The DSC Wanderer Shower Collection Offers Unique Scent Pairings

Dollar Shave Club (DCS) created the new Wanderer Shower Collection for men on the go. The brand is known for offering outstanding self-care products at an affordable price.

The new collection offers a line of transportive bar soaps, body washes, shampoo, conditioner and a face cleanser that are all hydrating, vitamin-rich, sustainably sourced, naturally derived and sulfate free. Every scent was designed to make the user feel as though they are immersed in nature, including the fresh citrus Hawaiian ginger, the sharp black pepper and sage, the soft amber and lavender or the awakening mint and cedar wood.

All of the products from the new Wanderer Shower Collection are revitalizing, refreshing and packaged in sleek modern bottles— with the entire set available online now for under $20.

Nature-inspired Men's Bathing Products
Opportunity to create more nature-inspired men's bathing products with unique scent pairings for a revitalizing shower experience.
Affordable Luxury Self-care Products
Opportunity to create more affordable luxury self-care products that are naturally derived, sulfate-free, and hydrating for men on-the-go.
Sustainable Sourced Bathing Products
Opportunity to create a line of sustainable sourced bathing products with unique scent pairings for an eco-conscious and refreshing shower experience.

Industries Being Reshaped

Men's Grooming and Self-care Industry
Opportunity for companies in the men's grooming and self-care industry to expand their product line with nature-inspired, affordable luxury, and sustainable sourced products.
Natural Beauty and Skincare Industry
Opportunity for companies in the natural beauty and skincare industry to target male consumers with naturally-derived, sulfate-free, and refreshing products.
Eco-friendly Bathing Products Industry
Opportunity for companies in the eco-friendly bathing products industry to create unique and sustainably sourced products with nature-inspired scents for men on-the-go.
SCORE
3.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 47%
Freshness 8%