CoverGirl recently launched its TruBlend Matte Made Foundation as its most expansive range and with it, a cosmetics film that pays tribute to all of the women who inspired its inclusive 40-shade range.
CoverGirl's By The Infinite is truly a short film, as it lasts just under a minute, showing quick shots of a diverse cast of celebrities, motorcycle racers and brand ambassadors—including 70-year-old model Maye Musk—to demonstrate the fact that there's truly a shade fit for everyone. After the one-minute mark, the credits roll, with CoverGirl crediting "everyone who told us what they need in a foundation" by listing the names of 1,000 women.
Across the beauty industry, consumers are campaigning for greater representation and inclusivity to make sure that the needs of previously underserved people are appropriately addressed.
Inclusive Cosmetic Films
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Minimalist Drugstore Cosmetics
Inclusive Drugstore Cosmetics
Beauty Branded Coding Partnerships
Immersive Two-Day Wellness Festivals