Huda Beauty is known for helping consumers achieve an Instagram-ready aesthetic and its latest product, titled 'Easy Bake Setting Powder' takes this one step further, through offering a finishing powder that serves as a real-life Instagram filter.
According to the brand, this product offers a flawless matte finish that's sure to help one's makeup stay in place throughout the day. The loose powder is described as "super luxurious" and "extremely fine," meaning it’s buildable, without being cakey. Moreover, the Easy Bake Setting Powder arrives in eight different shades, offering a tone that's sure to suit anyone's complexion.
The product was teased on the brand's Instagram and is expected to hit the shelves in the near future.
What's Driving This Trend
- Instagram-ready Aesthetic
- Opportunity for beauty brands to develop products that enhance the look of makeup for social media posts.
- Flawless Matte Finish
- Opportunity for cosmetic companies to create long-lasting, matte finish powders that keep makeup in place all day.
- Buildable, Cake-free Formula
- Opportunity for makeup brands to create powders with a fine texture that allow for buildable coverage without appearing cakey.
Who This Affects Most
- Beauty
- Opportunity for beauty companies to develop innovative setting powders that offer real-life Instagram filter effects.
- Cosmetics
- Opportunity for cosmetic brands to create a wide range of setting powders in different shades to suit various skin tones.
- Social Media
- Opportunity for social media platforms to introduce built-in filters that enhance the look of makeup in photos and videos.
