Schmidt's Naturals is now adding to its assortment of toothpaste, deodorant and solid soap bar products by venturing into a new personal care category with a body wash collection.
The brand prides itself on offering a range of products with plant-powered formulas and naturally derived ingredients. On top of being certified vegan and cruelty-free, products from Schmidt’s Naturals products are free of aluminum, propylene glycol, SLS, PEG, parabens, phthalates, as well as any artificial fragrances, flavors, colorants or sweeteners.
When it comes to liquid cleansers, surfactants—like SLS, which is commonly found in foaming products—play a part in improving integrity and performance, but many natural brands avoid them because they are toxic. The new Schmidt's Naturals plant-based body wash products, which are offered in the brand's signature Jasmine Tea and Cedarwood + Juniper scents, feature a surfactant made with organic argan oil.