Baylis & Harding's New Beauticology Products are Unicorn-Themed

Baylis & Harding is adding to its Beauticology range with an all-new personal care collection based on a popular rainbow-hued mythical creature. The Unicorn Candy line includes a hand wash, a bath foam and a shower creme, each of which boasts a whimsical packaging design to tie into the theme.

Across the beauty industry, a number of brands have launched mythical beauty products with a focus on iridescent colors, holographic packaging and fantasy-inspired themes, all of which are elements that tap into the Millennial consumer's desire for nostalgia.

The fun and playful new Unicorn Candy line under the UK-based brand's Beauticology range is set to be exclusively stocked through the Boots pharmacy chain as of July 23rd this summer onwards.