Baylis & Harding is adding to its Beauticology range with an all-new personal care collection based on a popular rainbow-hued mythical creature. The Unicorn Candy line includes a hand wash, a bath foam and a shower creme, each of which boasts a whimsical packaging design to tie into the theme.
Across the beauty industry, a number of brands have launched mythical beauty products with a focus on iridescent colors, holographic packaging and fantasy-inspired themes, all of which are elements that tap into the Millennial consumer's desire for nostalgia.
The fun and playful new Unicorn Candy line under the UK-based brand's Beauticology range is set to be exclusively stocked through the Boots pharmacy chain as of July 23rd this summer onwards.
What's Driving This Trend
- Mythical Beauty Products
- The rise of mythical beauty products that appeal to millennial nostalgia presents an opportunity for brands to tap into an emerging market.
- Fantasy-themed Packaging
- The popularity of unicorn-themed personal care collections showcases the potential of incorporating fantasy themes and whimsical packaging designs in beauty products.
- Iridescent Color Trend
- Brands can cater to the millennial consumer's desire for iridescent colors by incorporating them in product formulations and packaging designs, as seen in the Unicorn Candy line.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can capitalize on the emerging trend of mythical beauty products to cater to younger consumers.
- Retail
- Retailers such as Boots pharmacy chain have the opportunity to exclusively stock and sell popular product lines such as the Unicorn Candy collection, driving foot traffic and sales.
- Design and Packaging
- Opportunities exist for designers and packaging companies to create unique, playful packaging designs that tie into fantasy themes and cater to the millennial consumer's desire for nostalgia.
