The British band Little Mix is finding a new way to reach their fans with the announcement of a vibrant makeup line dubbed 'LMX' by Little Mix.
While little is known about the details of the line, the news was released through the band's Instagram page. In the short clip, the bandmates are quoted saying, "We wanted you to be the first to hear about something we’ve been working so hard on...introducing LMX by Little Mix and our first ever limited edition cosmetics range. Coming September 2018 to @bootsuk."
Throughout the clip, the women are seen trying on vibrant eye shadows, daring lip gloss colors and high-end brushes, offering fans an expansive line that's sure to help them stand out.
Image credit: Getty Images