The First BeautyBlender Makeup Product is a Liquid Foundation

 - Jul 19, 2018
References: beautyblender & newbeauty
BeautyBlender quickly became an iconic makeup tool brand—but it is now surprising and delighting consumers with an unexpected new release in the form of the first-ever BeautyBlender makeup product.

The Bounce Liquid Whip Long-Wear Foundation is being introduced in an expansive shade range and an innovative formula that BeautyBlender founder Rea Ann Silva says was "created via a first-to-market HyperWhip process."

Naturally, the lightweight new foundation has the potential to be applied with a BeautyBlender for one's desired level of coverage. As a product that pairs perfectly with its well-known makeup tool, the packaging for the BeautyBlender makeup product has a sponge-shaped indent. In the future, BeautyBlender has plans to offer other cosmetics, promising "you will see more products that fit well with our sponges."