Glossier cultivated a devoted following by crafting a unique beauty brand centered around skin-first formulas, and now, it is introducing its first-ever foundation: Glossier Stretch Fluid Foundation. This product formulated with 89% skincare ingredients takes the form of a gel-cream and offers natural light-to-medium coverage that delivers comfort and long-lasting power.
Unlike many foundations that are made to sit on top of skin, Glossier notes that this one was mindfully made to "fuse with skin." The crease-resistant, sweat-resistant, transfer-resistant and vegan formula contains purposeful ingredients like squalane and glycerin for moisture barrier boosting, wild rose berry, plankton extract and amino acid-coated pigments that deliver flexible, all-day coverage.
The lightweight, hydrating and skin-caring Glossier foundation is offered in shades from Very Light 1 and Medium 2 to Very Deep 4, with plenty more options in between to suit a wide range of undertones.
Key Themes Behind This Trend
- Skin-first Formulas
- The introduction of Glossier's Stretch Fluid Foundation highlights the trend of incorporating skincare ingredients into makeup products.
- Natural Light-to-medium Coverage
- Consumers are embracing foundations that offer a natural and lightweight finish, as seen with Glossier's gel-cream formula.
- Long-lasting and Transfer-resistant
- The demand for foundations that provide long-lasting, sweat-resistant, and transfer-resistant properties is on the rise, as demonstrated by Glossier's crease-resistant and vegan formula.
Where This Applies
- Beauty and Personal Care
- The beauty industry can explore the opportunity to create more makeup products that prioritize skincare benefits, similar to Glossier's Stretch Fluid Foundation.
- Cosmetics
- There is an opportunity for cosmetic companies to develop foundations with natural light-to-medium coverage that deliver hydration and care for the skin, inspired by Glossier's gel-cream formula.
- Skincare
- Skincare brands can consider expanding their product lines to include foundation options that offer long-lasting, sweat-resistant, and transfer-resistant features, as exemplified by Glossier's crease-resistant and vegan formula.
