Edgy beauty label Urban Decay recently updated its selection for the summer, with one of its latest releases being the Born to Run eyeshadow palette.
The expansive eyeshadow palette comes with 21 different shades, which range from light neutrals like beige and peach, to deep hues like burgundy, navy, and turquoise. In addition to the vast color selection, the Born to Run palette features both matte and glitter-heavy shades, allowing users to create a wide range of looks that can be worn for a natural day look, or a statement-worthy night look.
All of the shades are included on one side of the palette, while the other features a large mirror that makes it great to travel with.
Why This Trend Is Growing
- Adventure-inspired Eyeshadow Palettes
- The trend of adventure-inspired eyeshadow palettes presents an opportunity for beauty brands to create unique and versatile products that cater to the needs of adventurous makeup enthusiasts.
- Expanded Color Selection
- The trend of expanded color selections in eyeshadow palettes opens up disruptive innovation opportunities for cosmetic companies to create more inclusive and diverse product offerings.
- Travel-friendly Makeup Palettes
- The trend of travel-friendly makeup palettes provides an opportunity for brands to design innovative, compact, and portable beauty products that cater to the needs of busy travelers.
Industries Being Reshaped
- Beauty and Cosmetics
- The beauty and cosmetics industry can capitalize on the adventure-inspired eyeshadow palette trend by developing unique, high-quality products that offer a wide range of shades and finishes.
- Fashion and Accessories
- The fashion and accessories industry can explore collaboration opportunities with beauty brands to create eyeshadow palettes that complement and enhance adventurous fashion trends, offering a complete style package for consumers.
- Travel and Tourism
- The travel and tourism industry can leverage the trend of travel-friendly makeup palettes to partner with beauty brands and create exclusive travel-sized cosmetic collections that cater to the needs and preferences of travelers.
