Anastasia Beverly Hills has released its 'Norvina' palette -- a vibrant new eye shadow palette that's helping consumers shine through the summer season.
This new cosmetic product was named after the daughter of Anastasia Beverly Hills' founder, Claudia Norvina Soare. The palette arrives in a bold violet package which elicits a sense of elegance. Inside, the consumer will have access to 14 unique shades that range from casual to more audacious colors. A shade like 'Drama' is perfect for anyone looking to enhance their night out look, while 'Love' is ideal for a more laid back, day-to-day look.
The brand's Norvina palette will be available starting July 17th on the cosmetic brand's webstore.
Image Credit: Via Instagram @anastasiabeverlyhills
Why This Trend Is Growing
- Vibrant Eye Shadow Palettes
- Creating eye shadow palettes with bold and vibrant colors is a disruptive innovation opportunity.
- Personalized Cosmetics
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- Online Cosmetics Sales
- Expanding direct-to-consumer online sales platforms for cosmetics brands can yield disruptive innovation opportunities.
Industries Being Reshaped
- Cosmetics Industry
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- Beauty Retail
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- E-commerce
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