Aether beauty, a vegan beauty brand, created a new eyeshadow palette that uses zero-waste packaging, meaning that it does not contain any mirrors, plastics, or magnets, and is made entirely from biodegradable recycled paper.
The palette, dubbed the Rose Quartz Crystal Gemstone Palette, comes with 13 different shades, all of which are flattering neutrals. The shades range from light cream and beige tones, to deeper ashy browns and pinks.
Tiila Abbit, the founder of Aether beauty, explained the initiative taken by the brand by saying, "I want to show what is actually possible since brands always want to appease their customer with beautiful packaging, but I believe you can still have beautiful packaging and be 100% recyclable. It's all about rolling up your sleeves and getting creative."