Those who remember covering their hair in lemon juice to get its lightening affects in the sun are likely to have a nostalgic appreciation for QUAI's 'Sun of a Beach' spray, which works similarly to provide the hair with a slight ombre look.
The formula is packed with lemon and pineapple juice, coconut water, and hydrogen peroxide. It's also free of parabens and sodium chloride, making it less damaging to the hair. To use the product, QUAI recommends that consumers mist the spray into clean, damp hair, and then comb it through for all-over lightening.
If looking for targeted highlights, consumers can simply spray into the areas they want lightened and then comb through. Once the product is applied, they just step into direct sunlight. The product can be used once a day at most, until the desired color is achieved.
What's Driving This Trend
- Sun-activated Hair Lightening
- Disruptive innovation opportunity: Developing more natural and less damaging sun-activated hair lightening products.
- Nostalgic Beauty Remedies
- Disruptive innovation opportunity: Creating modern versions of nostalgic beauty remedies that provide effective and safe results.
- Targeted Hair Highlights
- Disruptive innovation opportunity: Designing hair lightening products that offer precise and targeted highlighting options.
Who This Affects Most
- Haircare
- Disruptive innovation opportunity: Revolutionizing the haircare industry with innovative and safer lightening products.
- Natural Beauty
- Disruptive innovation opportunity: Leading the natural beauty industry by developing sun-activated hair lightening sprays with organic and sustainable ingredients.
- Beauty Tech
- Disruptive innovation opportunity: Combining beauty and technology by creating smart hair lightening sprays that automatically adjust to individual hair types and colors.
