While Living Proof's Restore Dry Scalp Treatment is not set to launch officially until February 2019, Sephora is currently sharing lab samples of the product due to its incredible efficacy.
The dry scalp treatment promises to provide long-lasting hydration to the scalp with ingredients like hyaluronic acid and time-release technology. The leave-in formula's hyaluronic-acid-based Molecular Patch and Vitamin-B3-based microbiome complex are said to be clinically proven to boost moisture over time, all the while providing soothing relief from itchiness, flaking and irritation.
Consumers perceive products like shampoo and conditioner as vital parts of their hair care routine and now, companies are launching specialized treatments—many of which focus on scalp health—that are branded as essentials for a weekly routine.
What's Driving This Trend
- Microbiome-balancing Scalp Treatments
- Opportunity for developing innovative scalp treatments that focus on balancing the microbiome for enhanced scalp health.
- Time-release Technology
- Disruptive innovation opportunity for incorporating time-release technology into hair care products to provide long-lasting effects.
- Specialized Hair Care Treatments
- Increasing demand for specialized treatments for specific hair and scalp concerns, opening avenues for innovative product development.
Who This Affects Most
- Beauty and Personal Care
- Opportunity for beauty and personal care companies to develop microbiome-balancing scalp treatments and time-release hair care products.
- Health and Wellness
- Innovation potential in the health and wellness industry to create specialized scalp treatments that offer long-lasting hydration and relief from scalp issues.
- Technology and Cosmetics
- Convergence of technology and cosmetics industry to develop innovative hair care products with time-release technology and microbiome-balancing properties.
