Taking inspiration from popular skincare solutions, Pantene has launched two new product lines: the PRO-V Micellar Collection, and the PRO-V Charcoal Collection.
The latter features activated charcoal, which is known for its ability to gently remove toxins and impurities. Although these properties have largely been exclusive to skincare, and even used as a form of holistic dental care, Pantene takes advantage of these advantages with its Charcoal Shampoo and Conditioner. Ideal for those who appreciate a gentle but deep clean, the PRO-V Charcoal Collection magnetically attracts toxins and impurities to get rid of any build up, leaving refreshed locks with plenty of body and shine.
Those that tend to wash their hair more frequently and are looking for an even more gentle wash are likely better suited to Pantene's Micellar Collection.