Versatile Unisex Haircare

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Lore Originals is an Intelligent Range of Six Versatile Hair Products

— January 11, 2018 — Fashion
From the team behind Taylor Taylor London, Lore Originals is a unisex capsule collection of simplicity-driven haircare products designed to rebuild the integrity of one's hair. Currently comprised of six products, the range includes Cleanse + Purify, Condition + Restore, Define + Finish, Prepare + Protect, Texture + Wave and is rounded out with Legend, a restorative mask.

The London-based brand boasts a highly memorable visual branding scheme defined by it's use of marble-inspired imagery and font that recalls ancient wisdom. The unique haircare brand has designed each product in the six-part range to be multi-purpose, offering different results depending on how they were used. The contemporary range aims to make "his and hers" products a thing of the past.

Trend Themes

  1. Simplicity-driven Haircare — Opportunity for developing haircare products that focus on simplicity and versatility.
  2. Multi-purpose Hair Products — Opportunity for creating hair products that provide different results depending on usage.
  3. Unisex Beauty Products — Opportunity for developing beauty products that cater to both men and women.

Industry Implications

  1. Haircare Industry — Opportunity for disruptive innovations in the haircare industry that focus on simplicity and versatility.
  2. Beauty Industry — Opportunity for disruptive innovations in the beauty industry that cater to both men and women.
  3. Personal Care Industry — Opportunity for disruptive innovations in the personal care industry by creating multi-purpose products.
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