From the team behind Taylor Taylor London, Lore Originals is a unisex capsule collection of simplicity-driven haircare products designed to rebuild the integrity of one's hair. Currently comprised of six products, the range includes Cleanse + Purify, Condition + Restore, Define + Finish, Prepare + Protect, Texture + Wave and is rounded out with Legend, a restorative mask.
The London-based brand boasts a highly memorable visual branding scheme defined by it's use of marble-inspired imagery and font that recalls ancient wisdom. The unique haircare brand has designed each product in the six-part range to be multi-purpose, offering different results depending on how they were used. The contemporary range aims to make "his and hers" products a thing of the past.