From the team behind Taylor Taylor London, Lore Originals is a unisex capsule collection of simplicity-driven haircare products designed to rebuild the integrity of one's hair. Currently comprised of six products, the range includes Cleanse + Purify, Condition + Restore, Define + Finish, Prepare + Protect, Texture + Wave and is rounded out with Legend, a restorative mask.
The London-based brand boasts a highly memorable visual branding scheme defined by it's use of marble-inspired imagery and font that recalls ancient wisdom. The unique haircare brand has designed each product in the six-part range to be multi-purpose, offering different results depending on how they were used. The contemporary range aims to make "his and hers" products a thing of the past.
What's Driving This Trend
- Simplicity-driven Haircare
- Opportunity for developing haircare products that focus on simplicity and versatility.
- Multi-purpose Hair Products
- Opportunity for creating hair products that provide different results depending on usage.
- Unisex Beauty Products
- Opportunity for developing beauty products that cater to both men and women.
Who This Affects Most
- Haircare Industry
- Opportunity for disruptive innovations in the haircare industry that focus on simplicity and versatility.
- Beauty Industry
- Opportunity for disruptive innovations in the beauty industry that cater to both men and women.
- Personal Care Industry
- Opportunity for disruptive innovations in the personal care industry by creating multi-purpose products.
