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Herbal Essences' bio:renew Products are Authenticated by Kew Garden

 - Jun 20, 2018
References: herbalessences & businesswire
Herbal Essences' bio:renew haircare products are powered by naturally derived botanical blends to nourish and protect the hair. As the brand describes, "similar to how a superfood works in your body, the naturally derived bio:renew botanical blend in our botanical shampoos and conditioners protects hair from the inside out by trapping, neutralizing and removing the build-up of free radicals which can wreak havoc on your hair."

Herbal Essences is now setting itself apart as the first global haircare brand to have its botanicals endorsed by the Royal Botanic Gardens, Kew. This partnership means that Kew will be authenticating the botanical ingredients included in shampoo and conditioner products, helping consumers to understand the purity, potency and effectiveness of the ingredients. On bio:renew haircare products, consumers will be able to look for a special seal for the sign of approval from Kew.