Alterna Haircare is offering a product called the CAVIAR Anti-Aging Anti-Frizz Blowout Butter, which was designed to enhance the texture and appearance of hair that's being dried and styled with heat.
The product contains a range of nutrients that were designed to penetrate the hair shaft and improve its health and appearance. These nutrients include pure caviar from the non-endangered sturgeon fish, vitamins A, C, and D, Omega 3 fatty acids, proteins, minerals, avocado oil, and more. The product comes in a cream formulation that turns to a lightweight oil upon application, and can protect hair from temperatures as high as 450 degrees Fahrenheit.
The Alterna Haircare Blowout Butter is also able to reduce blow dry time by 40 percent.
Key Themes Behind This Trend
- Anti-aging Haircare
- Opportunity for haircare companies to develop anti-aging haircare products that contain nutrient-rich ingredients to improve hair health and appearance.
- Heat Protection Creams
- Opportunity for haircare companies to create heat protection creams that help to reduce blow dry time and protect hair from high temperatures.
- Lightweight Hair Oils
- Opportunity for haircare companies to develop lightweight hair oils that improve the texture and appearance of hair, while also providing essential vitamins and nutrients.
Where This Applies
- Haircare
- Opportunity for haircare companies to develop a range of hair butters and creams that improve hair health and appearance, while also protecting hair from high temperatures.
- Cosmetics
- Opportunity for cosmetics companies to include haircare products such as blowout-enhancing hair butters in their product lines.
- Beauty Services
- Opportunity for beauty service companies to incorporate products such as Alterna Haircare Blowout Butter into their hair styling services to provide clients with smoother, shinier hair that is protected from high temperatures.
