Hybrid Hair Oils

'S.OIL' is a Hair Product That Offers the Benefits of Both an Oil and Serum

While hair oils are gentle, nourishing and hydrating, serums for the hair are incredibly protective, useful for adding shine and reducing tangles—'S.OIL' is a new hair product that offers the combined benefits of oil and serum.

The organic, luxury hair products are rich in vitamins and minerals, offering a lightweight and fast-adsorbing formula that won't weigh one's strands down. The product is made with a variety of cold-pressed oils, including jojoba, safflower seed and palm kernel and is best used minutes before stepping into the shower. The product is touted as one that is useful for "strengthening and protecting against chemical, mechanical and environmental damage."

S.OIL is available in three different versions scented with different essential oil combinations: 'Willow' with clove and grapefruit, 'Aspen' which favors sandalwood and clove, as well as 'Oak,' which pairs lavender, vanilla and bergamot.

Hybrid Hair Products
The combination of oil and serum in hair products offers a multi-functional solution for nourishment, protection, and shine.
Organic Luxury Hair Care
The demand for organic, high-quality hair care products is driving the development of luxury hair care lines made with natural ingredients.
Scented Hair Products
Hair oils and serums infused with essential oils provide a sensory experience and cater to consumer preferences for personalized fragrances.

Where This Applies

Beauty and Personal Care
The beauty and personal care industry can explore new formulations that combine the benefits of hair oils and serums, providing consumers with innovative hair care options.
Health and Wellness
The health and wellness industry can capitalize on the growing trend of organic and natural beauty by developing holistic hair care products that focus on nourishing and protecting the hair.
Fragrance and Perfume
The fragrance and perfume industry can collaborate with hair care brands to create customized scented hair products, allowing consumers to enjoy unique and personalized fragrance experiences.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 67%
Freshness 8%