The Schwarzkopf Professional SalonLab Introduces Customized Haircare

 - Feb 20, 2018
References: schwarzkopfpro & future-filter
At CES 2018, Schwarzkopf introduced the Schwarzkopf Professional SalonLab, which offers a vision for "the salon of the future."

The three-step system begins by assessing one's hair using the handheld SalonLab Analyzer, which measures the hair condition, moisture level and current hair color. After this data has been collected, the SalonLab Consultant app may be used to offer a dynamic visual experience powered by augmented reality technology. The final piece in the system is the SalonLab Customizer, which boasts the ability to formulate custom hair care products on-demand and on the spot right in a salon, based on each consumer's needs,

When it comes to providing tailored personal care suggestions, a growing number of beauty brands are turning to data-driven technologies to provide customized insights rather than rely on an expert's opinion.