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Strategic Hair Care Branding

J. Curl's Professional Hair Care Products Boast a Design-Driven Vibe

— November 2, 2018 — Art & Design
J. Curl's professional hair care product line stands out due to its elegant, contemporary packaging, as well as its clever name strategy. The brand identity was overseen by Art Director Erik Musin and Chief Designer Aleksey Zadorozhnyi from choice.studio, in collaboration with Timofei Popandopulo.

The creatives focused on producing a clean aesthetic for J. Curl's offerings which is delicately broken up by vibrant hits of pink, blue and green. Each color in the professional hair care product line-up signifies a special hair program. Recently launched, the brand harnesses "the most advanced technology" to produce "unique formulas with innovative ingredients."

The name of the company is about making associations. The vision is to create the sense that J.Curl is not a corporate entity but rather a trusted hairdresser. This is hinted to strengthen the consumer's trust.
Trend Themes
1. Clean Aesthetic Packaging - The trend of clean aesthetic packaging presents an opportunity for hair care brands like J. Curl to stand out with elegant and contemporary designs.
2. Color-coded Hair Programs - The color-coded hair program trend allows hair care brands like J. Curl to offer specialized products for different hair types or concerns, enhancing the consumer experience.
3. Innovative Ingredient Formulas - The trend of unique formulas with innovative ingredients provides J. Curl and other hair care brands an opportunity to differentiate themselves by offering advanced technology and effective products.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can leverage the trend of clean aesthetic packaging, color-coded hair programs, and innovative ingredient formulas to attract and retain customers.
2. Graphic Design - The graphic design industry can explore opportunities to collaborate with hair care brands like J. Curl to create elegant and contemporary packaging designs that resonate with consumers.
3. Hairdressing - The hairdressing industry can benefit from the trend of associating hair care brands like J. Curl with trusted hairdressers, as it strengthens consumer trust and loyalty.
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