The 'For Next Day Hair' Kristin Ess gift set, part of the new brand's 'the Essentials' collection, includes the dry shampoo and water-based pomade to create that coveted post-blowout do. Available exclusively at Target in the United States, the Kristin Ess line boasts a variety of affordable must-have haircare products that are sure to become an instant essential in any person's repertoire. The duo provides individuals with everything they need to revive their favorite hairdo the day after an event.
Kristin Ess is a celebrity hairstylist and colorist, the co-founder of TheBeautyDepartment.com and social media influencer. Other Kristin Ess gift sets available at Target include 'Perfect Waves,' 'For Hairstyles and Updos,' 'For Dehydrated Hair' and 'For More Volume.'
Why This Trend Is Growing
- Reviving Haircare Kits
- Opportunity for affordable, curated haircare kits targeting specific hair needs.
- Water-based Pomade
- Opportunity for innovative, water-based hair styling products as an alternative to traditional oil-based products.
- Next Day Hair Look
- Opportunity for haircare products that offer convenience and versatility for individuals with busy lifestyles.
Industries Being Reshaped
- Beauty and Personal Care
- Opportunity for affordable, curated haircare kits that target a variety of hair needs within the beauty and personal care industry.
- Retail
- Opportunity for innovative, affordable hair styling products in the retail industry, particularly in stores like Target with a wide consumer base.
- Social Media and Influencer Marketing
- Opportunity for the use of social media influencers and their personal brands to promote and market haircare products to target audiences.
