Mise-En-Scène and K-Pop Group Blackpink Collaborated on a Colorful Hair Dye

 - Oct 5, 2018
References: instagram & allure
Korean haircare brand Mise-En-Scène collaborated with K-pop group Blackpink on a colorful hair dye release of its Perfect Serum. As part of the campaign, each member of the musical group can be seen representing Perfect Serum shades like Choco and Rose, as well as the Hello Bubble foam hair dye in Khaki and Vanilla.

K-beauty is a growing share of the overall skincare market, with many North American brands and retailers making the most of collaborations and creative products made with advanced ingredients and formulas. Products that are co-branded with influencers and Korean pop groups are also becoming a popular choice among brands, as their connection with fans has the potential to help new releases spread internationally.