The KISS Colors & Care styling collection is being launched with the help of rapper, songwriter and model JT as a series of products that are perfect for supporting consumer hair styling needs.
The products include the Braiding Gel Maximum Hold, Braiding Gel Extreme Hold, Twist Curl Gel, Foam Mousse, Edge Fixer Wax Stick and more. Each of the products are formulated with beneficial ingredients to support hair, while also supporting easier styling from home. The collaboration with JT will see the artist championing the various products through content creation for events, press and editorials.
JT spoke on the KISS Colors & Care styling collection saying, "I've always been the girl who was creative with her hair and looks. Iām not afraid to try different styles and different colors that are trendsetting. I love having options that cater to my texture and creativity, so being the face of Kiss Colors and Care was the perfect collaboration. Let's Be Bold!ā
Image Credit: KISS Colors & Care
What's Driving This Trend
- Rapper-supported Hair Styling Products
- Opportunities exist for beauty brands to partner with musicians and other celebrities to promote hair styling products.
- Beneficial Ingredient-infused Hair Products
- There is potential for hair care companies to invest in adding beneficial ingredients to their hair styling products.
- At-home Hair Styling Solutions
- The rise of at-home hair styling products and solutions may continue as individuals continue to do more activities from home.
Who This Affects Most
- Beauty and Personal Care
- Companies in the beauty and personal care industry can develop and market products that cater to consumers' hair styling needs.
- Music and Entertainment
- Musicians and other celebrities in the music and entertainment industry can partner with beauty brands to promote and sell hair styling products.
- Retail
- Retailers can add hair styling products to their product offerings as individuals continue to do more activities at home.
