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Smoothing Caviar Haircare

Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract

— February 5, 2018 — Fashion
Alterna recently added to its Caviar Anti-Frizz line with a trio of new anti-aging haircare products: Anti-Frizz Shampoo, Anti-Frizz Conditioner and Anti-Frizz Blowout Butter. As the name of the collection suggests, caviar is a key ingredient in the product, which helps to add smooth and shine to one's locks.

The unique Anti-Frizz Blowout Butter is a standout product that boasts a cream-to-oil formula that is said to provide protection from humidity and heat, as well as reduce blow drying times by about 40%. To use, the Blowout Butter is to be applied first to the hands so that it may be emulsified, then distributed evenly throughout hair that has been cleaned and towel-dried.

Some of the existing products in Alterna's Caviar Anti-Frizz range include an omega-rich oil for the hair, as well as a dry oil mist.
Trend Themes
1. Caviar-infused Haircare - Creating haircare products that use caviar extract to add smoothness and shine to one's hair.
2. Anti-aging Haircare - Developing haircare products aimed at reducing the appearance of aging in hair.
3. Blowout-reducing Products - Creating products that reduce the amount of time required to blow dry hair by 40% through innovative cream-to-oil formulas.
Industry Implications
1. Personal Care - Opportunities to disrupt the personal care industry by adding unique, new ingredients to haircare products, such as caviar extract.
2. Anti-aging - Developing anti-aging products for hair, an area of the cosmetics industry that has been under-penetrated.
3. Hair Styling Tools - Opportunities exist to create new products that further reduce blow drying time through innovative formulas similar to the cream-to-oil formula used in Alterna's blowout butter.
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