Alterna recently added to its Caviar Anti-Frizz line with a trio of new anti-aging haircare products: Anti-Frizz Shampoo, Anti-Frizz Conditioner and Anti-Frizz Blowout Butter. As the name of the collection suggests, caviar is a key ingredient in the product, which helps to add smooth and shine to one's locks.
The unique Anti-Frizz Blowout Butter is a standout product that boasts a cream-to-oil formula that is said to provide protection from humidity and heat, as well as reduce blow drying times by about 40%. To use, the Blowout Butter is to be applied first to the hands so that it may be emulsified, then distributed evenly throughout hair that has been cleaned and towel-dried.
Some of the existing products in Alterna's Caviar Anti-Frizz range include an omega-rich oil for the hair, as well as a dry oil mist.
Key Themes Behind This Trend
- Caviar-infused Haircare
- Creating haircare products that use caviar extract to add smoothness and shine to one's hair.
- Anti-aging Haircare
- Developing haircare products aimed at reducing the appearance of aging in hair.
- Blowout-reducing Products
- Creating products that reduce the amount of time required to blow dry hair by 40% through innovative cream-to-oil formulas.
Where This Applies
- Personal Care
- Opportunities to disrupt the personal care industry by adding unique, new ingredients to haircare products, such as caviar extract.
- Anti-aging
- Developing anti-aging products for hair, an area of the cosmetics industry that has been under-penetrated.
- Hair Styling Tools
- Opportunities exist to create new products that further reduce blow drying time through innovative formulas similar to the cream-to-oil formula used in Alterna's blowout butter.
