The store interior of Kith's West Hollywood store has reached a balance between industrial wasteland and naturally sustainable with the help of Snarkitecture. The establishment features a beautiful, symmetric display of 200 casts of Air Jordan trainers that are hung from the ceiling and intertwined with greenery; the vegetation allows the shoes to pop up on the display more efficiently than on concrete.
Additionally, visitors have also the option of treating themselves at the in-store cereal bar, which has seamlessly been integrated into the display. The main shopping area is centralized on the second floor in a well-lit room that holds Kith's "elite footwear." Without a doubt, Kith's store interior is a well-curated space that builds up on the juxtaposition between concrete brutalism and calming naturalism.
Photo Credit: Dezeen
Why This Trend Is Growing
- Sustainable Store Interiors
- Incorporating greenery into store displays can enhance product visibility and create a visually appealing environment.
- Multifunctional Store Spaces
- Integrating additional amenities, such as a cereal bar, within store interiors can enhance the shopping experience and attract more customers.
- Brutalism-naturalism Fusion
- Combining elements of brutalist design with soothing natural elements can create a unique and visually striking store interior.
Industries Being Reshaped
- Retail
- Retailers can adopt sustainable store design principles to provide an immersive and eco-friendly shopping experience for customers.
- Hospitality
- Integrating additional amenities, such as a cereal bar, within hospitality spaces can enhance guest satisfaction and create unique selling points.
- Interior Design
- Designers can explore the fusion of brutalist and natural elements to create captivating and memorable interior spaces for various establishments.
