ARTSPACE from Hyundai Department Store’s Project Shop sets aside a dedicated in-store space for brand and artist collaborations to be spotlighted. The first use of the space brings together Kelly Park and DÉMOO for a creative and eye-catching shop-in-shop experience.
Inside ARTSPACE, consumers will find various Kelly Park x DÉMOO products for sale, on the theme of "Expanding the Image." Since some parts of the in-store installation are more closed off than others, shoppers have the chance to find themselves almost transported to a peaceful, gallery-like setting as they browse everything from wall art and clothing pieces to artfully patterned pieces of furniture.
Inspired by the temporary nature of a pop-up shop, retailers have adopted the shop-in-shop format as a means of introducing experimental—yet low-risk—settings to the store environment.