Dover Street Market's new brick-and-mortar Los Angeles store is the epitome of contemporary retail within the streetwear fashion segment of the industry. The interior of the space is designed by Rei Kawakubo and its aesthetic is said to successfully communicate the brand's "beautiful chaos ethos."
The shop takes advantage of the warehouse-like interior that gives lots of creative options for layout distribution. Each brand present in Dover Street Market's contemporary retail experience has its own designated space. As streetwear has been firmly and continuously associated with modern art movements, the merchandising approach presents the products in an installation-forward approach — so much so that visitors feel like they have entered an immersive and interactive gallery space.