Dover Street Market London Joins Stüssy on the Chapter Pack
Skatewear giant Stüssy works in collaboration with Dover Street Market on a new collection dubbed the Chapter Pack. The brand highlights the energy of London through minimal silhouettes including a hoodie and graphic tee. Both of these items are adorned with co-branding details that are true to the design language of both contributing efforts.
Stemming out from the flagship store in London's Soho area, the new collaboration will be available to shop just 15 minutes away from the official Dover Street Market space. Kicking off with a black tee, it has minimal Stüssy branding along with a printed co-branding touch on the back in tonal contrast. The oversized hoodie follows with the option of khaki green or neutral pink.
Image Credit: Dover Street Market, hypebeast
Stemming out from the flagship store in London's Soho area, the new collaboration will be available to shop just 15 minutes away from the official Dover Street Market space. Kicking off with a black tee, it has minimal Stüssy branding along with a printed co-branding touch on the back in tonal contrast. The oversized hoodie follows with the option of khaki green or neutral pink.
Image Credit: Dover Street Market, hypebeast
Trend Themes
1. Collaborative Streetwear - Brands can band together and create exclusive collections to leverage off of each other’s audience and create unique offerings.
2. Minimal Clothing Silhouettes - Minimalist clothing options using solid colors and simple graphic designs are popular as an alternative to bold and busy patterns.
3. Co-branding Touches - Adding logo designs from both brands involved in collaborations can create added value and exclusivity for co-branded merchandise.
Industry Implications
1. Streetwear Fashion - Streetwear brands can collaborate with other brands to create unique and trendy designs for street fashion wear.
2. Marketing and Advertising - The popularity of collaborations can be leveraged by marketing and advertising agencies to create buzz for the collaboration, resulting in increased demand.
3. Retail - Retail stores can provide customers with exclusive access to limited edition collaboration items to generate foot traffic and drive sales.
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