Six Hundred Four, a sneaker brand that partners with local artists to create limited-edition sneakers, launched a virtual reality sneaker gallery experience that offers a fun way for consumers to explore its flagship space.
The unique experience is a fusion of both e-commerce and virtual reality, yet it does not require people to put on a headset. Since the coming together of e-commerce and VR typically requires one to be chosen over the other, Six Hundred Four found a way to successfully marry the two in an artful setting.
As Six Hundred Four founder James Lepp says: "I rarely use my VR headset because it requires a controlled space to use it properly. We didn't want to have that constraint. Instead, our experience can be used anywhere, any time, on any device."
Six Hundred Four Launched an Experience That Fuses eCommerce and VR
Laura McQuarrie — April 27, 2018 — Fashion
References: secure.methodvisual & sixhundredfour