Six Hundred Four Launched an Experience That Fuses eCommerce and VR

Six Hundred Four, a sneaker brand that partners with local artists to create limited-edition sneakers, launched a virtual reality sneaker gallery experience that offers a fun way for consumers to explore its flagship space.

The unique experience is a fusion of both e-commerce and virtual reality, yet it does not require people to put on a headset. Since the coming together of e-commerce and VR typically requires one to be chosen over the other, Six Hundred Four found a way to successfully marry the two in an artful setting.

As Six Hundred Four founder James Lepp says: "I rarely use my VR headset because it requires a controlled space to use it properly. We didn't want to have that constraint. Instead, our experience can be used anywhere, any time, on any device."