The Spring 2018 Kenzo Film Shows the Artist and His Muse
The Kenzo film released in conjunction with the company's Spring 2018 campaign explores the relationship between the artist and the muse with monochromatic light design and a melancholic setting. Naturally, the colorful nuances of the new collection are retained and featured throughout the video.
The Kenzo film is directed by Ana Lily Amirpour and follows a photographer as he captures his two inspirations—actress Jessica Henwick and model Kiko Mizuhara—on film. What makes it a standout fashion campaign is that the fashion house not only promotes its new spring collection, but also debuts its first original song, "Yo! My Saint!" a dreamy melodic masterpiece, sung and performed by Karen O with featuring vocals by Michael Kiwanuka.
The Kenzo film is directed by Ana Lily Amirpour and follows a photographer as he captures his two inspirations—actress Jessica Henwick and model Kiko Mizuhara—on film. What makes it a standout fashion campaign is that the fashion house not only promotes its new spring collection, but also debuts its first original song, "Yo! My Saint!" a dreamy melodic masterpiece, sung and performed by Karen O with featuring vocals by Michael Kiwanuka.
Trend Themes
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Fashion Film — Opportunity for fashion brands to create cinematic campaigns that explore themes beyond showcasing their products.
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Original Music — Opportunity for fashion brands to create original songs that align with their brand values and elevate their campaigns to a new level of artistry.
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Artist-muse Relationship — Opportunity for fashion campaigns to explore the creative relationship between the artist and muse, which can add depth and meaning to their brand messaging.
Industry Implications
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Fashion — Opportunity for fashion brands to innovate their marketing campaigns beyond showcasing their products and create engaging cinematic experiences that tell a story.
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Music — Opportunity for musicians to collaborate with fashion brands to create original songs that align with the brand's image and messaging.
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Film — Opportunity for filmmakers to work with fashion brands to create high-end fashion films that explore themes beyond showcasing products.
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