The Kenzo film released in conjunction with the company's Spring 2018 campaign explores the relationship between the artist and the muse with monochromatic light design and a melancholic setting. Naturally, the colorful nuances of the new collection are retained and featured throughout the video.
The Kenzo film is directed by Ana Lily Amirpour and follows a photographer as he captures his two inspirations—actress Jessica Henwick and model Kiko Mizuhara—on film. What makes it a standout fashion campaign is that the fashion house not only promotes its new spring collection, but also debuts its first original song, "Yo! My Saint!" a dreamy melodic masterpiece, sung and performed by Karen O with featuring vocals by Michael Kiwanuka.
Key Themes Behind This Trend
- Fashion Film
- Opportunity for fashion brands to create cinematic campaigns that explore themes beyond showcasing their products.
- Original Music
- Opportunity for fashion brands to create original songs that align with their brand values and elevate their campaigns to a new level of artistry.
- Artist-muse Relationship
- Opportunity for fashion campaigns to explore the creative relationship between the artist and muse, which can add depth and meaning to their brand messaging.
Where This Applies
- Fashion
- Opportunity for fashion brands to innovate their marketing campaigns beyond showcasing their products and create engaging cinematic experiences that tell a story.
- Music
- Opportunity for musicians to collaborate with fashion brands to create original songs that align with the brand's image and messaging.
- Film
- Opportunity for filmmakers to work with fashion brands to create high-end fashion films that explore themes beyond showcasing products.
