IKEA's SPÄNST home collection is a particularly noteworthy new one from the Swedish retailer, as it offers affordable designs with a distinct street style influence. The all-new collection was created in collaboration with fashion designer Chris Stamp and according to IKEA, "SPÄNST is designed for young, aesthetically conscious consumers living active, urban lifestyles," particularly "the style hawker" who wants to show off their possessions.
The fashion-forward capsule includes pieces such as basketball hoops and skateboards, as well as mesh wardrobes and clear storage solutions that encourage consumers to show off the items they own with pride.
The youthful, athletic limited-edition SPÄNST collection is set to be available from IKEA in the United States as of May.
Why This Trend Is Growing
- Street-style Influence
- Disruptive innovation opportunities include incorporating street-style aesthetics into traditional furniture designs.
- Youthful, Athletic Design
- Disruptive innovation opportunities include creating furniture pieces that cater to the interests and lifestyle of young, active urban dwellers.
- Showing Off Possessions
- Disruptive innovation opportunities include developing furniture solutions that encourage consumers to proudly showcase their belongings.
Industries Being Reshaped
- Furniture
- Disruptive innovation opportunities include infusing fashion-forward designs and youthful elements into mainstream furniture products.
- Sporting Goods
- Disruptive innovation opportunities include integrating sports equipment and accessories into home decor and furniture.
- Retail
- Disruptive innovation opportunities include creating a space within retail stores that showcases street-style influenced furniture and home accessories.
